Artificial Intelligence

The Future of AI Agents Identity in Support and Sales Calls

Blog Owner

Omer Shafiq

CEO at Hovi
Big Thumb

Artificial intelligence (AI) is no longer a futuristic concept reserved for sci-fi movies it’s here, and it's transforming the way businesses operate. Nowhere is this more evident than in support and sales calls. From handling customer inquiries to driving personalized outreach, AI-powered agents are rewriting the playbook for customer interaction.

Explores the rise of AI agents in support and sales calls, the opportunities they present, the risks involved, and how identity verification technologies like Hovi can safeguard these interactions for businesses.

Enhanced Efficiency: Unlike human agents, AI agents operate 24/7, reducing response times and increasing productivity. Research shows that AI can handle up to 80% of routine customer inquiries , enabling human teams to focus on more complex tasks.(Akool)

Cost Savings: AI agents are scalable without needing extensive training or resources, offering businesses an economical solution compared to hiring and retaining large teams. Businesses that implement AI in their support centers report up to 30% cost reduction annually (ISG-One).

The adoption of AI in customer support and sales has grown exponentially, with the global AI agent market expected to reach $47.1 billion by 2030, growing at a compound annual rate of 44.8% (SEO Sandwitch).

Reducing Wait Times with Intelligent Call Routing

One of the most valuable capabilities of AI in support calls is intelligent call routing. By analyzing customer behavior and intent, AI can quickly direct individuals to the appropriate department or solution.

Contextual Routing: Advanced AI systems can assess a customer’s past interactions, query nature, and urgency to ensure a seamless experience.

Dynamic Distribution: High-priority cases are escalated directly to human representatives, while routine inquiries are resolved by AI.

Faster Resolution: Companies leveraging AI-driven routing report a 25% increase in first-call resolution rates.

Handling Complex Customer Queries with AI Agents

Gone are the days when AI could only handle simple FAQs. Modern AI agents now manage complex queries using machine learning and predictive analytics.

Context-Driven Responses: AI agents analyze customer history, sentiment, and intent to provide tailored solutions during calls.

Real-Time Adaptability: AI systems like Bland.ai continuously improve their outputs, learning from every interaction to ensure relevance and accuracy.

While AI agents are becoming more advanced, challenges such as identity fraud and unauthorized data access have emerged as critical risks.

The Risks of Deepfake and Identity Fraud in AI Voice Tech

Identity fraud is a growing threat in the age of AI. Fraudulent actors have exploited advanced voice technologies for impersonation and data theft.

Deepfake Threats: Deepfake attacks cost businesses an estimated $250 million worldwide in 2022 and continue to rise as voice synthesis tools improve, according to a report from ExpressComputer.in (ExpressComputer).

Identity Fraud Epidemic: The global cost of identity fraud reached $56 billion in 2023, highlighting the need for rigorous security measures, as reported by Market.us 

For AI adoption to continue, businesses must implement robust identity verification solutions to protect both themselves and their customers.

Empowering Trust with Hovi's Credentialing for AI Agents

Artificial intelligence opens doors to incredible efficiency. But as AI agents handle sensitive customer data, identity verification becomes crucial. Hovi addresses this challenge by issuing and verifying credentials for AI agents, ensuring secure, ethical, and compliant operations.

Why Identity Verification Matters for AI Agents

Imagine an AI agent navigating a $10,000 sales deal or processing medical records. Such scenarios demand absolute trust in the agent's identity to mitigate risks like unauthorized access or regulatory non-compliance.

Digital verifiable credentials ensure that AI agents are uniquely identifiable and authorized to act, reducing the risks associated with fraudulent activities. This builds trust between businesses and customers while protecting sensitive data from exposure.

How Hovi Ensures Trust, Security, and Compliance

Hovi establishes a unified system for credentialing AI agents, addressing the security challenges of sensitive automated operations.

  1. Credential Issuance:
    Hovi can issue unique, tamper-proof credentials for each AI agent, ensuring only authorized entities can act on behalf of the organization.
  2. Real-Time Verification:
    Every task performed by the AI, such as accessing customer data or completing transactions, involves real-time verification, reducing security gaps.
  3. Compliance Alignment:
    Hovi simplifies adherence to GDPR and other compliance frameworks, allowing businesses operating in industries like finance or healthcare to remain audit-ready.

Benefits for Businesses and Customers

Adopting Hovi’s credentials platform enables businesses to stay ahead of risks while enhancing operations.

  • Enhanced Trust: Surveys show that 70% of customers feel more confident working with verified AI systems.
  • Reduced Fraud: Credentialing minimizes impersonation attacks, contributing to a 40% reduction in identity-related security incidents.
  • Regulatory Readiness: Compliance with evolving standards prevents businesses from incurring costly penalties.

How AI Agents Can Verify Users Without Friction

Balancing strong security with a smooth customer experience is a priority. Modern identity verification techniques advance these goals by minimizing user disruption through seamless authentication methodologies.

Zero-Knowledge Proofs (ZKPs) allow identity confirmation without exposing unnecessary details a feature pivotal to Hovi’s security standards.

Unlock the Future of AI-Powered Interactions

AI agents are revolutionizing customer care by delivering unmatched efficiency, scalability, and deep personalization. However, their full potential can only be realized when trust and security are guaranteed. That’s where Hovi comes in.

Hovi helps businesses issue and verify unique, tamper-proof credentials for AI agents, ensuring that each interaction remains secure and compliant. By equipping AI systems with verifiable credentials, Hovi reduces risks such as unauthorized access and impersonation while fostering customer confidence.

With 80% of businesses projected to integrate AI into support systems by 2030, having a robust identity framework is no longer optional. Hovi's scalable solutions empower organizations to adopt AI ethically and securely, paving the way for sustainable growth and innovation.

Take the next step in securing your AI-powered workflows. Let’s discuss how it can work for your business book meeting today